Strategic communication professor honored for outstanding teaching


Fort Worth, TX

Larry D. Lauer, vice chancellor for government affairs and distinguished professor of strategic communication in the Schieffer School of Journalism, has received the CASE (Council for Advancement and Support of Education) Crystal Apple award for outstanding teaching. The award is given to faculty members who have been judged by their students to be “stellar speakers” at 10 or more different CASE Conferences. Lauer recently received the Frank L. Ashmore Award for Service to CASE and the Advancement Profession.


Lauer, an adjunct fellow of the Center for Strategic and International Studies in Washington, D.C., served as TCU’s vice chancellor for marketing and communication from 1999-2009. He was the founding chairman of CASE’s Advanced Seminar on Integrated Marketing in Higher Education.


The author of four books on education marketing, Lauer is the only person to receive CASE’s Alice L. Beeman Award for Research in Communication twice. He has also received the Independent Colleges and Universities of Texas’s President’s Award for a lifetime of professional service and his pioneering of the integrated approach to marketing the academy.