Good communicators know that accurate reporting is the foundation of sound journalism, and that sharing information must be tempered with ethical and responsible citizenship.
These tenets drive a TCU education and are the focus of the School of Journalism and Strategic Communication. As students learn to gather and disseminate information, they also learn to discern fact from fiction, balance a story and make the right call.
Once they grasp theory in the classroom and learn to structure a lead, out they go to practice their craft.
Students might see their byline in the TCU Daily Skiff or Image magazine or their face on TCU News Now. They might pitch a $30 million ad campaign or work for a public relations firm. Some will intern in London for companies like the Associated Press, NBC or a British advertising agency.
No matter what their field, students will be ready to take their place in the demanding marketplace of the 21st century.
The School of Journalism and Strategic Communication is a part of the Bob Schieffer College of Communication.
The School consists of two units: The Division of Strategic Communication and the Division of News.
The School also offers Master of Science degrees in both journalism and advertising/public relations.