Catherine Coleman

Catherine Coleman, Ph.D. joined the Strategic Communication faculty of the Schieffer School of Journalism in 2009. She came to TCU from the University of Illinois, where she received her Ph.D. from the Institute of Communication Research and taught classes in the Department of Advertising. Her research in the areas of advertising, integrated marketing communication and consumer research focuses on ethics, representation and vulnerability in advertising and marketing, particularly as these issues relate to race and gender. As part of her research, she examines advertising history, imagery, consumers and cultures of consumption. Dr. Coleman teaches classes in Advertising Principles, Research & Evaluation, Media Ethics, and Media Theory. She also has co-developed successful program proposals for the department’s Schieffer School in London program, where she has also taught.


Dr. Coleman’s recent work appears in the refereed journal Consumption, Markets & Culture (2012) and in the forthcoming book Gender, Culture, and Consumer Behavior (2012). She has presented research to the Association for Consumer Research, Consumer Culture Theory Conference, Gender, Marketing and Consumer Behavior Conference, and the European Association for Consumer Research Conference.


At the University of Illinois, she taught courses in advertising and has taught integrated marketing communications at Loyola University in Chicago. She is a recipient of the distinguished American Association of University Women Dissertation Completion Fellowship, and she has received the James Webb Young Fund and the Verdell Frazier Award for Women, both at the University of Illinois.


Dr. Coleman’s professional experience includes work as Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA) at the University of Illinois, as a consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies, and a Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.


Dr. Coleman is a co-advisor for the TCU Ad Association, she serves on various departmental and University committees, and works with masters students on their theses and projects.


B.A. University of the South, Sewanee

Ph.D. University of Illinois


Twitter: CuriousColeman

225 Moudy South
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